22 Februari 2009

Google's SEO Starter Guide

. 22 Februari 2009

A few weeks ago when i googling a SEO tips, i found an article about SEO from google. Although it's been released for few month but i think this article is good eough for me and i want to share it here....if u want to download  full version u can download here Google's Search Engine Optimization Starter Guide
And the here is the summary of this article.

Google's Search Engine Optimization Starter Guide

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

1. Create unique, accurate page titles
A title tag tells both users and search engines what the topic of a particular page is. The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings. The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings. Good Practices:
  •   Accurately describe the page's content 
  •   Create unique title tags for each page
  •   Use brief, but descriptive titles 

2. Make use of the "description" meta tag
A page's description meta tag gives Google and other search engines a summary of what the page is about. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Good Practices:
  Accurately summarize the page's content 
  Use unique descriptions for each page 
Improve the structure of your URLs
Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Good practices
  •   Use words in URLs 
  •   Create a simple directory structure 
  •   Provide one version of a URL to reach a document 
3. Make your site easier to navigate
The navigation of a website is important in helping visitors quickly find the content they want. It an
also help search engines understand what content the webmaster thinks is important. Good practices:
  •   Create a naturally flowing hierarchy 
  •   Use mostly text for navigation 
  •   Use "breadcrumb" navigation 
  •   Put an HTML sitemap page on your site, and use an XML Sitemap file 
  •   Consider what happens when a user removes part of your URL 
  •   Have a useful 404 page 

4. Offer quality content and services
Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google,and it rarely comes without quality content. Good practices:
  •   Write easy-to-read text 
  •   Stay organized around the topic 
  •   Use relevant language 
  •   Create fresh, unique content 
  •   Offer exclusive content or services 
  •   Create content primarily for your users, not search engines 
5. Write better anchor text
Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchortag .This text tells users and Google something about the page you're linking to. Good practices:
  •   Choose descriptive text 
  •   Write concise text 
  •   Format links so they're easy to spot 
  •   Think about anchor text for internal links too 

6. Use heading tags appropriately
Heading tags (not to be confused with the HTML tag or HTTP headers) are used to present structure on the page to users. There Good practices:
  •   Imagine you're writing an outline 
  •   Use headings sparingly across the page 

7. Optimize your use of images
Images may seem like a straightforward component of your site, but you can optimize your use of
them. All images can have a distinct filename and "alt" attribute, bothThe "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason. Good practices:
  •   Use brief, but descriptive filenames and alt text 
  •   Supply alt text when using images as links 
  •   Store images in a directory of their own 
  •   Use commonly supported filetypes 

8. Make effective use of robots.txt
A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your
site. Good practices:
  •   Use more secure methods for sensitive content 

9. Be aware of rel="nofollow" for links
Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to.

10. Promote your website in the right ways
Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. Good practices:
  •   Blog about new content or services 
  •   Don't forget about offline promotion 
  •   Know about social media sites 
  •   Add your business to Google's Local Business Center 
  •   Reach out to those in your site's related community 

11. Make use of free webmaster tools
Major search engines, including Google, provide free tools for webmasters.

this guide (Version 1.1) published on 13 November 2008

0 komentar:

:)) ;)) ;;) :D ;) :p :(( :) :( :X =(( :-o :-/ :-* :| 8-} :)] ~x( :-t b-( :-L x( =))

Posting Komentar

komentar sangat diperbolehkan tapi jangan nyepam...silahkan :)...:)

Tulisan Terkait

Widget by Hoctro


    follow me on Twitter


    bluemist.co.cc is proudly powered by Blogger.com | Template by o-om.com
    my blogpost