Google's SEO Starter Guide

A few weeks ago when i googling a SEO tips, i found an article about SEO from google. Although it's been released for few month but i think this article is good eough for me and i want to share it here....if u want to download full version u can download here Google's Search Engine Optimization Starter Guide

And the here is the summary of this article.

Google's Search Engine Optimization Starter Guide

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

1. Create unique, accurate page titles

A title tag tells both users and search engines what the topic of a particular page is. The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings. The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings. Good Practices:

Accurately describe the page's content
Create unique title tags for each page
Use brief, but descriptive titles

2. Make use of the "description" meta tag

A page's description meta tag gives Google and other search engines a summary of what the page is about. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Good Practices:

Accurately summarize the page's content

Use unique descriptions for each page

Improve the structure of your URLs

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Good practices

Use words in URLs
Create a simple directory structure
Provide one version of a URL to reach a document

3. Make your site easier to navigate

The navigation of a website is important in helping visitors quickly find the content they want. It an

also help search engines understand what content the webmaster thinks is important. Good practices:

Create a naturally flowing hierarchy
Use mostly text for navigation
Use "breadcrumb" navigation
Put an HTML sitemap page on your site, and use an XML Sitemap file
Consider what happens when a user removes part of your URL
Have a useful 404 page

4. Offer quality content and services

Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google,and it rarely comes without quality content. Good practices:

Write easy-to-read text
Stay organized around the topic
Use relevant language
Create fresh, unique content
Offer exclusive content or services
Create content primarily for your users, not search engines

5. Write better anchor text

Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchortag .This text tells users and Google something about the page you're linking to. Good practices:

Choose descriptive text
Write concise text
Format links so they're easy to spot
Think about anchor text for internal links too

6. Use heading tags appropriately

Heading tags (not to be confused with the HTML tag or HTTP headers) are used to present structure on the page to users. There Good practices:

Imagine you're writing an outline
Use headings sparingly across the page

7. Optimize your use of images

Images may seem like a straightforward component of your site, but you can optimize your use of

them. All images can have a distinct filename and "alt" attribute, bothThe "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason. Good practices:

Use brief, but descriptive filenames and alt text
Supply alt text when using images as links
Store images in a directory of their own
Use commonly supported filetypes

8. Make effective use of robots.txt

A "robots.txt" file tells search engines whether they can access and therefore crawl parts of your

site. Good practices:

Use more secure methods for sensitive content

9. Be aware of rel="nofollow" for links

Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to.

10. Promote your website in the right ways

Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. Good practices: